Underneath The Paint
This is my blog where I write mostly about the books I am reading on artists that I like. I really like reading about what influences artists, the techniques that they used and the hidden meanings within their work. The more I read, the more I connect patterns between certain artists and their ways of thinking and making art.
I also sometimes write about other things that are on my mind or that I am thinking of as I make my own art (try to make my own art).
My blog is also a way to improve my writing skills as I see the art of communication as important as the act and delivery of art itself. I may use spell checker to do this and good old word, but not ai.
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Nothing stays still, everything moves
This week I’ve made some progress on the Butterfly No.1 painting, and something quite odd happened as I painted its wings that threw me…
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Progress of The Butterfly
One week since my last post I have been adding to the butterfly picture every day. I now understand the reason why oil painters…
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The Ebay purchased painting and it’s copy.
If you have been following along here, you will know by now that my real passion is not so much finishing paintings as learning…
Studio Nedlief
For many years I have worked in marketing and branding for fashion and lifestyle brands, mostly with founders who have a great idea and a vision which I help to visualise!
I have had the privilege and honour to work with some great brands who have a wonderful taste level and are very authentic which makes my job a lot easier.
Below are a few case studies of my most favourite projects that I have worked on.
My linkedin profile which is my more professional side can be found here.
https://www.linkedin.com/in/lynseyfeilden/
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Grey Yachts — Luxury Superyacht Brand Identity
Grey Yachts — Luxury Superyacht Brand Identity As creative consultant to Grey, a British-owned superyacht company crafting luxury explorer yachts from its base in…
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DMM Wales — Marketing & Brand Growth Case Study
DMM Wales — Marketing & Brand Growth Case Study DMM is a climbing and tree care equipment manufacturer based in Llanberis, north Wales They…
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Property Branding & Architectural Visualisation | Creative Consultant
Creative consultant for British building restorations — branding and hand-drawn/CAD visuals helping buyers and investors see homes before completion.
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Superdry Origins — Womenswear Brand Direction
Superdry Origins — Womenswear Brand Direction This project set out to evolve Superdry’s ladies offering: retaining customers as they matured beyond the brand’s original…
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Jack Wills — Building a British Heritage Brand
Jack Wills — Building a British Heritage Brand I joined Jack Wills when head office was just 15 people, at a point when the…
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Aubin & Wills — Brand Identity
Aubin & Wills — Brand Identity As Head of Creative, I developed the complete visual identity and tone of voice for Aubin & Wills…